Identify your company’s hard-to-hire job positions and use this template to reach out to talent that you have identified as a good fit based on their profile, education, skills, and experience.

When writing these emails to passive candidates, make sure that they are interesting, appealing, and written in a tone that reflects your company’s culture and values. The more interesting, the higher the chances for recipients to open the email.

Template

Subject line: Join our amazing team at {Company_name}?

Dear [Candidate_Name],

I am [your name], [your job_title] at [company_name}. I just saw your profile on [Social Media or Job Board], and I am very impressed with your skills and experience in [name a specific skill that you see valuable].

We are currently looking for a [position] to join our amazing team, and I think you would be a great fit. We are currently working on projects such as [project description], and I thought you would find that interesting.

If this is something that interests you, please reach back to me.

I have also included some of our employee testimonials and stories so that you can learn about what it is like to work for [company name].

Have a great day, and I hope to hear back from you,

Thanks and Regards,

[Your name]

[Profile]

[Add any company achievements/rankings that can help build the brand - considering this passive sourcing]