Marketing is the process of deliberately stimulating demand for and purchases of goods and services, which may include identifying a target audience and deciding which attributes or themes to emphasize in advertising.
Marketing professionals are also responsible for running advertising campaigns, attending trade shows and public events, designing products and packaging to appeal to buyers, and deciding on terms of sale, such as price, discounts, warranty, and return policy.
The marketing team of a company is one of the most important aspects of the company’s growth. Hence hiring for marketing roles needs to be done smartly while asking the smartest marketing questions. Although there are many candidates for this role, hiring can still get tricky as a lot of candidates are not aware of the basics of marketing.
Top 15 Marketing Questions to ask during a job interview
1.Why are you interested in a marketing career?
2.Describe your career in marketing.
3.Are you familiar with any social media platforms?
4.What are the top three talents needed for a marketing career?
5.How well-versed in our company's target market are you?
6.What would you do if a consumer left a bad review of a product we're promoting?
7.How do you handle a new product's launch?
8.How can you keep up with the newest marketing strategies and trends?
9.What distinguishes you from the other applicants for this position?
10.In your own words, what's the goal of marketing?
11.How would you position a product to a Millennial audience? How would you market that same product to a Baby Boomer audience?
12.If presented with a new product or feature to market, where would you start your research?
13.Which tools do you prefer for gathering marketing data?
14.Describe your knowledge of SEMrush and Google Analytics.
15.When presented with a large amount of data to analyze, where do you start?
