Who is a brand manager?
A brand manager is one who is responsible for ensuring that their company’s services products and product lines uphold the expectations of the current or potential customers’ needs. In addition to this, they also monitor various marketing trends as well as keep an eye on the competitive companies in the marketplace so that they can always stay ahead of the competition.
What does a brand manager do?
Brand managers are responsible to oversee all the aspects of marketing that has to do with the company’s brand, hence ensuring that all branding decisions ultimately will lead to stronger sales. To achieve that goal, brand marketers tend to work within various areas of marketing like research, content, design, and social.
Brand managers will also need to uncover consumer insights and deliver innovative marketing campaigns.
Job brief
We are looking for an experienced brand manager who will help us build our company brand and raise brand awareness. You will also be actively working across all levels and departments of our organization to determine what makes us unique and communicate this to the world.
Duties and Responsibilities
The duties and responsibilities can be provided as follows:
- Analysis of brand positioning and checking consumer insights
- Managing a team of marketing people working on brand initiatives
- Measure and report performance of marketing campaigns including ROIs and KPIs
- Translate brand elements into plans and strategies that will reach the market
- Establish various performance specifications, cost and price parameters, sales estimates, and market application
- Overseeing various new and ongoing marketing and advertising activities
- Devise creative growth strategies
- Monitor product distribution and how the consumers are reacting to the same
Key requirements
The key requirements for a brand manager can be provided as follows:
- Proven experience as a brand manager or associate brand manager
- Experience in identification of target audience and devising effective campaigns
- Excellent understanding of full marketing strategies
- Outstanding communication skills
- Degree in marketing or a related field
- Strong analytical skills with a creative mind
- Up-to-date with all the trends in marketing
