Who is a VP, Marketing?
VP, Marketing also called the vice president of marketing is a marketing expert who takes responsibility for all the marketing results that a company gets. VP of marketing will also oversee the strategies and efforts taken by the team to strengthen the company’s market position and hence achieve desired business goals that are set.
The VP of marketing is the one who is held responsible for the success or failure of a marketing strategy which means that when a strategy works, they take the credit while when a strategy does not work out, they take the blame.
What does a VP, of Marketing do?
The VP, of marketing, develops strategies and oversees the programs that are designed to create brand awareness and demand for products. This can include everything right from product marketing to influencer marketing to even public relations to digital marketing. The vice president of marketing works most closely with other executives like the vice president of sales, the CMO, the CEO, and the managing directors of different departments in order to ensure that the firm’s overall marketing strategy is in tune with the company’s set of goals.
Job brief
We are looking for an experienced VP of marketing to direct and oversee the Marketing team. You will be designing, implementing, and also monitoring the effective marketing strategies that align with our business goals. The ideal candidate will possess a solid Marketing background and work experience managing a variety of promotional projects end-to-end including paid advertising campaigns and digital marketing techniques.
Duties and Responsibilities
The duties and responsibilities of a Vice President of sales can be provided as follows:
- Develop and implement a marketing plan that will increase brand awareness
- The setting of current and long-term plans for internal teams
- Prioritizing marketing projects and allocating resources accordingly
- Conducting market analysis to identify challenges and opportunities for growth
- Providing guidance and ideas to organize effective marketing events
- Forecast hiring needs for the marketing department
- Tracking of competitor’s activities
- Participating in quarterly and annual planning of the company’s objectives
Key requirements
The key requirements for the Vice President of marketing can be provided as follows:
- Proven work experience as a VP of marketing, marketing director, or a similar role
- Strong leadership skills
- Excellent communication skills
- Strong analytical and project management skills
- Strategic mindset with the ability to take on difficult decisions
- Bachelors in marketing, communications, or another relevant field
- Solid knowledge of SEO, web analytics, and Google AdWords
- Hands-on experience in designing and implementing successful marketing campaigns.
