Who is a Content Head?
A content head is an individual who manages and oversees all the content-related activities in a company. He or she also looks after the social media channels with regards to customer engagement, impressions, promotions, and customer service. A content head is responsible for researching market trends and recommend new strategies to increase content reach on the website as well as on social media.
What does a Content Head do?
Content heads usually have to produce regular reports based on the performance of the content curated across various marketing channels. They are responsible for creating a content strategy, planning out the content to be published every month, and assigning tasks to the members of the content or marketing team.
They oversee the creation, editing, and structure of all kinds of content including text, images, videos, and any other material present on the website. They are held accountable for any content-related issues on the website or social media and are responsible for resolving the same.
Job brief
Our company is on the lookout for an experienced Content Head to join our marketing team. In this job, you will be responsible for building and maintaining our brand identity through the creation of content for the website and social media handles. You will also have to manage a content team and track the company’s marketing growth and development.
If you an enthusiastic about creating content and creative in nature, this might be the perfect opportunity for you to grow your career. Your main goal will be to drive customer engagement and the formulation of a well-defined content strategy.
Duties and Responsibilities
- Understand the company’s brand identity and guidelines
- Plan and create content that is in line with brand identity
- Come up with new content ideas periodically
- Develop standard methodologies for content creation and maintaining them
- Lead the overall content strategy
- Lead and deliver content for seasonality, feature launches, UX content, and campaigns on the customer and partner app
- Support the scouting of new ideas and storytellers
- Work closely with multiple stakeholders to ensure that the content is relayed to users in the most engaging format
- Assist and manage the content editor and creative team with inputs to shape the final content
- Identify new formats and technologies that help make a leap in storytelling
Key requirements
- 4+ years of experience in content creation/curation in traditional or digital media.
- Experience in directly managing members of creative teams, helping them bring concepts to life, iterating and refining them, and shaping future leaders
- Passion for content.
- Dedication to craft from idea to execution.
- A go-getter attitude and strong project management skills
- Strong attention to detail.
- Deep understanding of content, UX, and how they support business and brand strategy.
- Demonstrated success collaborating with senior leadership and cross-functional/ cross-geographical teams.
- Skilled at crafting both long-term content and real-time (immediate) content, along with deployment, governance strategies.
