A Public Relations Specialist (PR Specialist) is a media and public relations professional responsible for planning and directing the creation of material that will maintain or enhance the public image of their employer or client.
A Public Relations Specialist (PR Specialist) is a media and public relations professional responsible for planning and directing the creation of material that will maintain or enhance the public image of their employer or client.
What does a PR specialist do?
Public relations specialists build and maintain a positive public image for a company or organization. They create media, from press releases to social media messages, that shape public opinion of the company or organization and increase awareness of its brand.
Job brief
We are seeking to hire a Public Relations specialist who will be responsible for building and maintaining a positive image for our company. You will be in charge of establishing and maintaining relationships with consumer, community, employee, and public interest groups by writing press releases and other media communications, responding to requests for information and press conferences, and coaching client representatives in the correct way of communicating with the public and with clients.
Duties and Responsibilities
Plan, implement and manage public relations programs
Plan and budget for PR events, programs, and initiatives
Help in designing and reviewing a variety of promotional and marketing materials
Design and review the online content in media announcements and media kits
Monitor corporate image frequently and ensure it is in compliance with company brand
Check and manage content produced for the website and social media channels
Develop and implement PR policies and procedures
Determine KPIs for the PR department
Measure and provide reports on each PR campaign
Build long-term relationships with all relevant stakeholders, such as local government, media people, politicians, etc.
Recruit, hire, onboard, and train new members of the public relations team
Produce content for various speeches, events, hearings...
Develop and implement crisis communications advice and media strategy, as needed
Key requirements
Bachelor’s degree in journalism, PR, marketing, or related field.
Experience handling a press conference.
Excellent written and verbal communication skills.
Ability to pitch to media.
Knowledge of consumer marketing.
An ability to work on big strategic plans as well as day-to-day tasks.
Ability to think both creatively and strategically.
Ability to run PR campaigns that deliver measurable results and meet objectives.
Deadline-oriented, inquisitive, with great follow-up and reporting skills.
Creativity in securing coverage and buzz with traditional outlets.
Understanding of social media and solid experience working with bloggers.
Project and budget management skills.
Responds well under pressure with a strict time limit.
