Who is a Digital Marketing Executive ?
A digital marketing executive is responsible for looking into the online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.
What does an Digital Marketer do?
Primarily, a digital marketer is in charge of all the digital channels and uses them to drive brand awareness and generate leads. That is to say, a digital marketer's roles and responsibilities involve overseeing and developing the overall content strategy for an enterprise, as well as marketing campaigns.
Job brief
As a Digital Marketing Executive, you will be responsible for developing strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services, create engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.
Duties
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Design, build and maintains our social media presence.
- Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identify trends and insights and optimizes spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Plan, execute and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identify critical conversion points and drop-off points and optimizes user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate.
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
Key Skills and Requirements
- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
