Who is a growth product manager?
A growth product manager is a person who recognizes a customer’s needs and more prominent business objectives for a particular project. They are also responsible for checking what success looks like and hence encourage team members to help turn this dream into reality.
What does a growth product manager do?
Growth product managers try to reduce barriers to value which means that they allow customers to find the value within the core product. It can also be said that growth product managers are responsible for optimizing the growth of an existing product and hence generating leads.
Growth product managers will make sure that the product reaches success with a powerful plan being put into action which is eventually based on the market and competitor analyses.
Job brief
We are looking for a growth product manager who is passionate about building products that our customers will love. You will also be a part of a dynamic and fast-paced work environment and will also collaborate with functional teams in order to design, build, and roll out products that deliver the company’s vision and strategy.
Duties and Responsibilities
The duties and responsibilities of a growth product manager can be provided as follows:
- Possess a deep understanding of customer experience, identify the product gaps and fill them in.
- Generate new ideas that grow the overall market share, improve customer experience and hence drive growth
- Develop product pricing and positioning strategies
- Scope and prioritize activities based on business and customer
- Drive product launches including working with the public relations team, executives, and product management team members
- Translate product strategy into detailed prototype and requirements
- Create buy-in for the product vision both internally and with key external partners
- Act as a product evangelist in order to create awareness and understanding
- Represent the company by visiting the customers in order to collect feedback on company services and products
Key requirements
The key requirements of a growth product manager can be provided as follows:
- Proven work experience as a growth product manager or a similar role
- Proven ability to develop product and marketing strategies along with effective communication and recommendation to executive management
- Proven track record of managing all aspects of a successful product throughout its lifecycle
- Excellent written and verbal communication skills
- Strong problem-solving skills and willingness to get the job done
- Solid technical background with understanding and experience of software development and web technologies
