A brand manager is an individual with a brand strategy for the company’s target market. One of the prime incentives of a brand manager is to maintain brand integrity across a company’s marketing initiatives.
A brand manager is an individual with a brand strategy for the company’s target market. One of the prime incentives of a brand manager is to maintain brand integrity across a company’s marketing initiatives. Along with the company’s communications, they also manage a portfolio of products.
What does a brand manager do?
Brand strategies of a company are developed by the brand managers. Along with promoting brand growth, expansion, implementing brand plans they use a variety of data and information to drive profitability and volume. In the short and long term, brand managers focus on achieving the company’s business objectives.
Job brief
Our company is on the lookout for an experienced brand manager. Here at our company, you will have an excellent opportunity to grow your career as a manager. If you are enthusiastic about marketing and building a brand identity of an organization, this is the right place for you.
Duties and responsibilities
Identifying the needs of research, how to execute studies of research and projects
Analyze research in order to identify opportunities
Stay informed on the current trends of the market and competitive activity.
Establish brand budgets and maintain them
Management of brand communication strategy using media of varied sources
Plan the messaging and emailing aspects in the development of brand narratives
Create marketing programs and execute them
Key requirements
Bachelor’s degree in business, marketing, or any related field.
Multi-disciplined working ability.
Problem solver and a creative thinker
A stronghold on project management principles
Experience in project management
Strong communication skills
Should be able to identify long term opportunities and trends
