A content marketer needs to be both a storyteller and a data analyst. Ultimately, your goal as a content marketer is to work as a part of the company's overall digital marketing strategy by identifying and engaging with the target ....
A content marketer needs to be both a storyteller and a data analyst. Ultimately, your goal as a content marketer is to work as a part of the company's overall digital marketing strategy by identifying and engaging with the target audience in a way that is meaningful to them.
What does a Content Marketer do?
Content Marketers increase web traffic and brand awareness through the marketing of content online. They are responsible for creating "shareable" content, distributing content on the appropriate platforms, and measuring the results of marketing activity.
Job brief
We are looking for a highly analytical thinker with an audience-first mindset for the role of Content Marketer. Candidates will be experts on social media analytics, understand the nuances, advantages, and shortcomings of each platform, and know-how to utilize data in formulating a campaign strategy.
Duties
Orchestrating digital content strategies across all online platforms.
Driving traffic and engagement that translates to sales and brand promotion.
Managing a content marketing budget.
Measuring the results of marketing activity to inform future marketing campaigns.
Managing a team of writers, illustrators, and data analysts.
Implementing SEO best practices.
Knowing which platform different kinds of content are best suited to.
Designing and implementing creative marketing strategies to disseminate content.
Repurposing popular content across multiple platforms
Creating email campaigns targeted to users who sign up for gated content or opt-in to the mailing list
