Who is a Community Manager?
A Community Manager is a marketing professional in an organization who acts as a bridge between the company and its audience. They oversee the voice and tone of the content targetted towards the audience to ensure it is in line with the company’s brand identity. They build a brand presence within a community with the help of digital engagement and content distribution, both offline and online.
What does a Community Manager do?
Community Managers are responsible for overseeing all the communications of the company that includes social media, PR, and marketing. Their main goal is to create a community containing their target audience to develop a strong brand identity for the company.
The Community Manager is the main point of contact for the social media followers and company fans. Hence, they need to develop a strong relationship with the community spread across all social media and community-building channels.
Job brief
Our company is on the lookout for an experienced Community Manager to join our marketing team. You must have a good experience with PR, promotional content, and social media. You must also be an ambitious and self-driven professional who would be enthusiastic about managing all our community-building activities. If you would like to be one of the faces of our brand, this might be the perfect opportunity for you.
Duties and Responsibilities
- Plan and execute social media campaigns and strategy
- Ensure that the social media content is engaging
- Curate video content for social media
- Boost brand awareness by organizing events
- Track and monitor online reviews and feedback
- Respond to followers and customers in a timely manner
- Provide feedback on the design and content curated by the marketing team
- Communicate with the sales department to stay updated with the product
- Build relationships with followers, customers, journalists, industry experts
- Track social media analytics and create reports
- Stay up-to-date with marketing trends and community building strategies
Key requirements
- Bachelor’s in marketing or related field
- 5+ years of work experience in marketing, community building, social media, or a similar role
- Excellent verbal and written communication skills
- Ability to work in a team environment
- In-depth knowledge of online marketing
- Ability to track community building KPIs
- Understanding of social media traffic and audience
