A growth lead is responsible for the identification of a company’s growth opportunities and managing its team in such a way that all the opportunity gaps are being filled in properly. The professional is responsible ....
A growth lead is responsible for the identification of a company’s growth opportunities and managing its team in such a way that all the opportunity gaps are being filled in properly. The professional is responsible to set goals and lead the entire team to reach these specified goals.
What does a growth lead do?
A growth lead will have the main task of gaining new customers and turning them into active customers. A growth lead will also find ways to revive the inactive customers while also reducing the expenditure costs such as marketing costs.
The individual cannot increase the business revenue based on a gut feeling instead they need to rely on hardcore data to derive patterns. They also further participate in and approves suggested growth initiatives.
Job brief
Our company is seeking a growth lead who is both analytical and creative along with being a data-driven person that can use technology in order to build and manage a comprehensive marketing plan while at the same time using their design knowledge to become the custodian of everything that makes the brand a special one.
Duties and Responsibilities
The duties and responsibilities can be provided as follows:
Oversee all the content that is put regarding the brand
Ensure there is a consistency across all brand-related touchpoints
Solidify our company’s brand identity and become the gatekeeper of our brand
Creation and execution of high-growth marketing strategies
Creation and maintenance of marketing plan while ensuring there is continual improvement using hard data.
Finding out new partnerships, both large and small with a focus on growing the customer base.
Key requirements
The key requirements of a growth lead can be provided as follows:
Experience as a marketing executive or a similar role
A great eye for design and detail
Recent experience with various email marketing software and ad platforms such as Facebook Business Suite and Google Ads
A passion for a fast-paced and at times unpredictable environment
The ability to think deeply regarding marketing and brand strategies
