Who is a digital marketing manager?
A digital marketing manager is a professional who is responsible to take care of maintaining a brand’s online presence and sales by working on various marketing campaigns. Their duties also include researching, strategizing with other professionals, and hence the creation of content for successful campaigns.
What does a digital marketing manager do?
The main purpose of a digital marketing manager is to ensure the successful running of digital channels and campaigns to create new customer leads and hence promote the brand and the products of the company while contributing to the overall growth of the company.
The individual will also closely work with the community and social media managers as well as the head of marketing to ensure that the messaging is aligned and tasks are distributed among the right people.
Job brief
If you are someone who lives and breathes digital marketing, we would like to know more about you. We are looking for a digital marketing manager to develop, implement, track and optimize our campaigns across all the digital channels.
Duties and Responsibilities
The duties and responsibilities can be provided as follows:
- Planning and execution of all digital marketing campaigns which also includes SEO/SEM, marketing database, email, social media, and displaying advertising campaigns.
- Brainstorming new and creative growth strategies
- Designing, building, and maintenance of our social media pages
- Measure and report the performance of all digital marketing campaigns, and assess against goals.
- Plan, execute, and measure the experiments and their conversion tests.
- Utilization of strong analytical ability to evaluate end-to-end customer experience across various channels and customer touchpoints.
- Collaboration with agencies and other vendor partners
- Evaluate emerging technologies. Providing thought leadership and perspective for adoption where appropriate.
Key requirements
The key requirements of a growth lead can be provided as follows:
- Bachelor’s degree in marketing or a related field
- Demonstrable experience in leading and managing SEO/SEM and other campaigns
- Experience in optimizing the landing pages and user funnels
- Experience with multivariate experiments
- Highly creative with experience in identifying the target audiences and devising digital campaigns that engage, inform and motivate
- Working knowledge of ad serving tools
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical and data-driven thinking
